I Used To Stare At The Dreaded Blank Page For Hours When Writing Sales Emails — Now I Can Write Profitable Emails In 20 Minutes (Or Less)

Dear Friend,

(I wouldn't be a copywriter worth his salt if I didn't use the classic "Dear Friend" opening…and I wouldn't be flaunting my writing style if I didn't turn right around and mock it…).

Dear Rising Wordsmith…(ah, much better).

If you're tired of running your fingers through your hair, wondering why emailing your list feels like sitting in a cardboard box on a grimy street corner, shaking a tin cup and hoping for a dime…this letter is going to show you how to flip the script, and create emails that your list loves to open, read, and yes…buy from.

When you learn (and apply) the simple system I teach inside Email Imagery for writing persuasive, profitable emails, you'll go from feeling like a bum on the street corner to writing emails that allow you to "print money" from your list by clicking 'Send.'

If that tickles your fancy, then you NEED to read what I'm about to share with you.

(Heads up: what you'll learn inside Email Imagery is NOT exclusive to email. You'll be able to apply what you learn to your Facebook posts, Instagram captions, sales letters, and even video scripts)

Before you read any further, there are three things you need to know about Email Imagery:

  1. Email Imagery is NOT a cheap course.
  2. There is NO money-back guarantee.
  3. Email Imagery is NOT a self-guided course. I will be working closely with you every step of the way (ergo the price).

If any of the above doesn't vibe with you, please stick to soaking up what I teach in my free daily emails. Email Imagery will be still be here when you're ready to step into the ring, and take things up a notch.

Alright, let's dig into the nitty-gritty of this offer for business owners who want to learn how to write persuasive, ethical copy that converts so well you'll have people banging on your door, begging you to write their sales copy for them…

To help decide if Email Imagery is right for you, here's a taste of what's in store:

  • What "imagery" really means (and why you NEED to know how to wield this powerfully persuasive weapon)

  • Why you should treat your emails (and your list) with the respect and love you'd give your significant other
  • A lesson plucked straight out of Comedians In Cars Getting Coffee that teaches you how to practically guarantee your emails are opened, read, and bought from
  • The easiest way to write short, snappy, persuasive emails that build a relationship with your list, and turn a profit (all you have to do is pay attention to what happens in your day to day life)
  • Why NOT flooding your emails with imagery that etches a vision into the corneas of your prospects is a surefire way of KILLING your sales
  • My favourite way to eliminate inefficiencies in your emails and get right into the meat of your email
  • The #1 mistake I see people make when creating emails (simply NOT making this mistake will automatically make your emails more successful)
  • The absolute worst time to email your list (early in the morning…late at night…it's not when you think)
  • How to use the awe of imagery to make your emails irresistible to read, and your offer as attractive to your prospects as honey is to bees
  • Why the single most valuable piece of email copywriting advice you'll ever receive is…"learn how to create the vision of success"

Okay, time for a quick espresso break (or "Fika" as the Swedes call it).

Have you ever found yourself asking…

"Is this good enough?"

"Will I ever figure out this copywriting thing?"

"How do I become better?"

Or even worse…

Are You Overcome With Crushing Waves Of Anxiety And Frayed Nerves Every Time You Send Out A Sales Email?

Are you terrified that half your list will unsubscribe if you send out a sales email?

That you'll be accused of selling out?

Are you filled with shame and embarrassment of seeing others doing well with email marketing while you can barely earn enough to pay your monthly ActiveCampaign subscription?

Here's the truth:

You don't need to read another copywriting book, study the intricacies of writing curiosity-soaked bullet-points, or hard sell in your copy.

What you really need is to be able to wield the power of imagery.

Imagery is the only copywriting and persuasion principle GUARANTEED to get people reading your emails (or copy) from top to bottom.

Yet…NOBODY is talking about this, let alone teaching it (trust me, I've looked long and hard).

Truth be told, I don't know the reason why nobody wants to sink their teeth into, and pull back the skin covering the influence you can create with imagery.

But, I have my educated guesses:

  1. People don't want to teach imagery because it's so powerful.
  2. The majority who could teach this are consciously competent. Meaning, that with great effort they know how to create imagery, but they don't know how to break that skill down, and share it with others.

I, on the other hand, not-so-humbly submit that waxing poetic, persuasive imagery into writing is an area which I've achieved unconscious competence.

In other words...I can craft juicy, image-packed, persuasive copy without coffee, nootropics, while having one hand tied to my ankle and my body delightfully teased with a feather duster.

Despite the persuasive power of imagery being known to man since the dawn of marketing time…nobody has been teaching you how to do it…until now.

You see, when a writer attempts to describe something in a way that appeals to our sense of smell, sight, taste, touch, or hearing, that is imagery.

In most cases, imagery is built upon comparison and contrast (think: simile, metaphor, allusion, etc).

When I say dick-skin shredded, that's clawing at your sense of sight.

When you read the following…

"The tomato soup simmered gently on the stove, plumes of steam snaking their way out from under the lid, with the scent of warm basil filling the room…"

I'm appealing to your sense of sight (seeing the steam rise), hearing (the sound of simmering, bubbling soup), and smell (the wafting scent of basil).

See how that works?

Anywho —

Here's a peek at more of the secrets I've cooked up for you inside Email Imagery:

  • How to use the awe of imagery to make your emails irresistible to read, and your offer as attractive to prospects as honey to bees
  • The two questions I ask myself before I hit "send" on any sales email
  • A 100% fool-proof way to remove the pain and frustration of consistently writing persuasive, ethical copy that converts
  • How to tap into the persuasive power of imagery to skyrocket your open rates, click throughs, and yes…your profits
  • How to write better emails, faster than you ever have before (or even thought possible)
  • Why handwriting old ads is the WORST way to improve your copywriting
  • A not-so-secret (but rarely implemented) way of using what you'll learn inside Email Imagery to make daily sales (hint: I do this every single day)
  • What The "Soup Nazi" from Seinfeld can teach you about creating irresistible offers
  • Why hookless emails will sink your business faster than the Titanic (and how to have your prospects practically begging to read the rest of your emails)
  • A sure-fire way to eliminate low-class soul-sucking customers from your business simply by learning to write emails that amuse, engage, and entertain
  • The profitable impact of congruence (plus, how to apply it to your emails, your sales letters, and your offers)

As they say…the proof is in the pudding.

So, here's a little more pudding for you to slurp on:

And here's another serving for you...

"You Received A Payment" ^ ^ ^ If You Aren't  Seeing This Subject Line In Your Inbox, Your Sales Emails Are NOT Working… Leaving Your  Money On The Table

There's nothing more frustrating than painstakingly writing what you think is a great, persuasive email…only to hit 'SEND…' and hear an orchestra of crickets in response.

It doesn't take a genius to realize that hearing crickets from your emails is not a profitable thing.

And you know what?

The following tips buried inside Email Imagery will teach you how to write in a such a way that your emails will be greeted with thunderous applause (and you'll start seeing "You Received A Payment" in your inbox much, much more often):

  • How to use imagery to turn a profit (even if you don't have an email list or are "pre-revenue")
  • My "one weird trick" for eliminating the need to ever have to resort to that tired cliche again (do this, and you'll stand miles apart from everyone else in your market)
  • Why copywriting is exactly like comedy (and how you can leverage this fact to make out like a bandit)
  • What happens when you combine contrast with imagery in your emails
  • How to use imagery to tug on emotional heartstrings, and make skeletons (your prospects) dance
  • Why you need (and how to) avoid "blowing your load" too early in your emails, Facebook posts, and sales copy
  • How to eliminate the stress and anxiety of writing imagery-riddled emails (whenever I'm struggling for ideas, I remind myself of this trick and writing emails instantly becomes FUN again)
  • The RIGHT time to use a P.S. (and what you should put in it for maximum effect)
  • How to write persuasive sales copy without resorting to 287 exclamation points!

I'll even show you…

How To Write A Launch Sequence For ANY Of Your Offers That Practically Guarantees A Weekend Cash Injection (I've Never Seen This Not  Work When Sending A Hot Offer To Receptive Leads)

If you're tired of trying (and failing) to make sales from your email list, Email Imagery is going to sort your shyt out (even if you made ZERO sales during your last launch).

"Alex's stuff is original. It's hard-hitting, and makes money without coming across as pushy, sales-y or cliche. It's so good, I even steal some of it and attempt to pass it off as my own."

— Mike Samuels,
The World's Most British Copywriter

"If you want non-spammy sales copy that converts, hire this man. If you want to learn how to write better copy for yourself, you need to read his daily emails."

-- John Romaniello,
New York Times Bestselling Author,
Roman Fitness Systems

"Alex is a goddamn rockstar of a copywriter, and THE most consistent person I've ever met. If you need help with words, he's your guy. Unfuck thyself, read his daily emails, and/or hire him today."

-- Brad Hart,
Level V Penguin,
Founder of Make More Marbles

"As a fellow email copywriter, Big A's emails keep me sharp as a tack. He's one of the few I allow in my inbox on a daily basis."

-- Nate Schmidt,
Freelance Copywriter

"Alex has created high-converting sales funnels, ads, email autoresponders, and top-notch sales pages that have accelerated sales and put cold hard cash in my coffers."

-- Eric Bach,
Founder of Bach Performance

"Words are his playground. Alex uses words to create magical expression, persuasion, and...money."

-- Misty RHN,
The World's Most Ridiculous Copywriting Mentor

"Alex's daily emails are woven together in a spellbinding tale that will teach you how to print money on demand for whatever business you are in."

-- Peter Tzemis,
Founder of Peter Tzemis Fitness

"We've been averaging 30% opens and a 3.5% click-through rate to cold traffic...absurd!"

- Chris Friesen,
Founder of The Fit Mom + Fit Dad Method

"This man knows the ins and outs of engagement, entertainment and persuasion. I knew I was going to buy Email Imagery WEEKS before it launched (that takes skill to pull off)."

-- Michael Gostelow,
As seen in 'The Tao of Michael G' email,
Founder of Executive Performance Coaching

"I once read an email sequence he wrote for something I already had, and the way he delivered it made me want to buy again."

"My copy has boosted engagement with my audience and my articles are now rolling into fitness publications. I can confidently say my once bland writing is now seasoned like a juicy expensive steak."

-- Calvin Huynh,
Founder of Calvin Huynh Fitness

"Alex's intelligence shines through in both his emails and his copy. And I for one can't work with anyone I don't have respect for on an intellectual level. Maybe that makes me a dick, but that's how it is."

-- Alex Backhouse,
Founder of Alex Backhouse Strength & Conditioning

"Alex's emails are super easy to read, and he conveys his point across in a way that's simple to understand. Highly recommend getting on his list. "

-- Aidan D'Arcy,
Founder of The Body Transformation Academy

Look, I could ramble on forever about the persuasive of power of imagery.

But, here's the bottom line:

Imagery is THE most persuasive principle for creating copy that converts.

If you can't create the vision of you're writing in the mind's eye of your prospects…if you can't have them feeling the visceral pain and emotions that come with doing so, you are missing out on a boatload of sales.

IE. If you're trying to sell a fat loss program, but cannot get your prospects to visualize how their life and body will look, function, feel when they're rocking a six-pack and bulging biceps (or whatever their image of "success" is), how are you ever going to ethically persuade them to invest in your offer?

You won't.

Which Is Why Email Imagery Is EXACTLY What You Need

Email Imagery is a 4-week course–complete with 1-1 mentoring to walk you from start to finish–designed to show you how to flood your writing with the single most persuasive aspect of copywriting and salesmanship.

I'm going to break down the how behind juicing up your emails with imagery, help you draw connections between images and themes, and teach you to spin your words into entertaining, profitable emails that your list loves to open, read, and buy from.

Because…

When You Know How To Tap Into The Persuasive Power Of Imagery, You Don't Have To Be A Great Writer To Rake In Profits

Since you've read this far, I'm assuming you're about ready to pull the trigger on Email Imagery, but you probably want to know what you're going to "get" for your investment (aside from the benefits I lovingly teased above).

Here we go…when you invest in Email Imagery today, you're going to receive:

  • A customized 4 week mentorship-driven course (EI is NOT an information dump or a self-study course–I'm going to be running through the trenches with you from start to finish)
  • 4 Email Imagery Blackbook PDFs (one delivered each week) containing your lesson for the week ahead.
  • 2 critiques per email (one set of initial comments, and one to finalize the email).
  • Exclusive access to The EI Lounge (a secret Facebook group where you'll be uploading your "themed" emails, asking questions, and seeing what everyone else in the course is working on. I might even drop in with random video trainings on higher-level copywriting and persuasion concepts…when inspiration strikes).
  • Special discounts on my other offers (including done-for-you copywriting services, existing, and future products).

  • Direct access to me with any and all of your questions on email marketing, copywriting, persuasion, coffee (and anything I'm "qualified" to answer). Aside from a handful of family and friends who I would help bury a body if they asked, nobody has this kind of access…and you'll be welcomed into that inner circle when you join Email Imagery.
  • At the end of the course, you'll have enough sales emails written to build an autoresponder sequence (or two), and/or an entire launch sequence (both of which will rake in enough profit to recoup your investment)

[Alright Alex, Let's Do This]

Oh, and there's one more "thing" you get when you join Email Imagery today…

You're also going to receive The Email Imagery Tome...which contains:

  • Your new definition of "imagery" (including how imagery works, and what it means for your copy moving forward)
  • The not-so-secret (yet rarely talked about) key to writing ethical sales copy that engages, entertains, persuades, and profits
  • The dead-simple Email Imagery formula for writing emails that your list loves to open, read, and buy from
  • 5 exclusive Email Imagery tips for batting out profitable emails in record time (without coming across as a spammy sellout who couldn't ethically persuade their way off a football field)
  • Assorted (but useful) advice on how you can make the most of Email Imagery and maximize your ROI

You're also going to learn...

  • ...how to eliminate stress, anxiety, and perfectionism when you sit down to write emails...why (and how) to treat your email list like you would any important relationship in your life...how to obliterate "average" open rate stats...the biggest conversion-killing mistake I see people make with email...why copying ads by hand DOES NOT WORK (and what to do instead)...

..And you'll find it all inside The Email Imagery Tome, which you'll gain instant access to upon joining.

Click Here To Join Email Imagery

More:

As I said at the beginning of this letter, Email Imagery is NOT cheap. It's not something you buy to let sit in a folder on your laptop, collecting e-dust. Hell, Email Imagery isn't something you "buy…" period.

EI is an investment that will grant you returns for as long as you apply what's inside.

But, since you're still reading, I think it's safe to say that price isn't an objection for you.

You understand the value of investing into your own skillset, what it means for your business, and you know that ROI is inevitable (if you do the work).

Here's Why What's Inside Email Imagery Is The Ingredient You've Been Missing…

Look — most people pay at least $500 for a copywriting course. And these courses try to cover every single aspect of copywriting, marketing, and persuasion.

(Note: Out of all the copywriting courses I've bought, I've never paid less than 1K, and there's NEVER been 1-1 support offered).

To borrow a quote from one of my phone calls with The World's Most British Copywriter, Mike Samuels:

"Do you really think you're getting the full breadth of knowledge when trying to cover every aspect of copywriting for $500? And this is coming from someone who has created a $500 course on everything copy."

I think you can answer that one for yourself.

Speaking of The World's Most British Copywriter…check out what he's had to say about my unruly self:

"There are very few copywriters I feel happy to refer my overflow clients to. There are even fewer copywriters whose material I bother to read.

Alex Mullan, however, bucks the trend on both these habits.

Alex's stuff is original. It's hard-hitting, and makes money without coming across as pushy, sales-y or cliche. It's so good, I even steal some of it and attempt to pass it off as my own.

You could try this too … or you could just pay him money to make you way more moula back in the long run."

While we're on the subject, here's more proof that a) I know what I'm talking aboot when it comes to copywriting and b) Can help you earn more money with your words:

"When a student trains under a master for a long time, there is but one goal for the student; to become, and honor his master by adding something to their shared craft, and going beyond his master's abilities.

Rare is the case where this actually happens — as so few are willing to grind out the years of practice needed to rise to mastery.

Over the past three years, Alex has taken my lessons on writing, on storytelling, and woven in his understanding of persuasion, giving birth to a rare copywriting ability that far exceeds my own.

In my own business, writing is the one thing I'm loathe to entrust to someone else, but Alex has proven worthy of being "my guy."

If you want non-spammy sales copy that converts, hire this man. If you want to learn how to write better copy for yourself, you need to read his daily emails."

John Romaniello, New York Times Bestselling Author, Roman Fitness Systems

"Alex's ability as a writer is great. His ability as a writer who crafts words that make people feel and want to take that next step is phenomenal.

I once read an email sequence he wrote for something I already had, and the way he delivered it made me want to buy again.

Having known Alex in his days as a fitness coach and now a copywriter, I can honestly say that he not only understands both the buyer and the seller, and does a masterful job at connecting the two through his copy."

Jorden Pagel, Founder, Jorden Pagel Fitness

"Alex edited some of my earliest articles and with all his help, my skills have skyrocketed.

My copy has boosted engagement with my audience and my articles are now rolling into fitness publications. I can confidently say my once bland writing is now seasoned like a juicy expensive steak.

Alex is the man when it comes to all things word-related."

Calvin Huynh, Founder, Calvin Huynh Fitness

"Alex's intelligence shines through in both his emails and his copy. And I for one can't work with anyone I don't have respect for on an intellectual level. Maybe that makes me a dick, but that's how it is.

He's a thinking man's meathead with a rapier wit. Highly recommended."

Alex Backhouse, Founder, Alex Backhouse Strength & Conditioning

"There are copywriters and then there are downright badass copywriters. Alex is the latter. And he doesn't just know his stuff, he lives and breathes it.

Alex's daily emails are woven together in a spellbinding tale that will teach you how to print money on demand for whatever business you are in.

If you haven't invested in him or his products you're handicapping yourself and your business."

Peter Tzemis, Founder, Peter Tzemis Fitness

"Alex's masterful way with words has me begging to buy everything and anything he sells.

This man knows the ins and outs of engagement, entertainment and persuasion.

I knew I was going to buy Email Imagery WEEKS before it launched (that takes skill to pull off)."

Michael Gostelow, As seen in 'The Tao of Michael G' email, Founder, Executive Performance Coaching

Even if you ignore the 5 headlines, 30+ bullet-points, and countless elements of persuasion woven into this later, the only reason you really need to join Email Imagery is thus:

As much as I loathe the phrase "there's nothing else like this," if the shoe fits…the shoe fits.

There ISN'T anything else like Email Imagery out there.

This is your chance to be an early adopter of something new.

This is your chance to take a very calculated risk that has an astonishing amount of social proof behind it (see the slew of testimonials above and running down the side of this page — not to mention the blatant overload of imagery I use in every email, ad, letter, and promotion I write).

I must ask…

Are You Ready To Deep-Dive Into Learning, Understanding, And Profiting From The Most Persuasive Aspect Of Copywriting?

[Yes! I'm Ready To Join Email Imagery]

A final reminder:

There are no refunds, guarantees, and all Email Imagery sales are final.

Much as this course is priced to weed out low-class, soul-sucking customers, it's also priced to force you to take action on what you'll learn over the next 4 weeks.

If you don't think you'll make earn back your investment after learning how to write emails that your list loves to open, read, and buy from, do NOT buy Email Imagery.

But, you'll be missing out on the secrets I've used to:

  • Create autoresponders that boast a 3.5% click-through rate with 28-30% opens (these numbers are ABSURD in the fitness market)
  • Write an email on my phone–while standing elbow-to-elbow in a jam-packed subway car–that raked in over $600 with one send to a list of 200 people (once you experience what it's like to "print" money from your email list at will, you'll never waste your time on hosting another Facebook Live for 7 people ever again)
  • Bat out Facebook ads that rake in email subscribers at .30 cents a pop ($1-$2 is considered a "solid" cost per lead — paying .30 cents per subscriber is practically cheating at business)
  • Weave together launch sequences that have earned back the $2000+ that clients have paid me to write it for them (in one weekend)…
  • With my own email list...average a 38% open rate...frequently rake in 42-44% opens...write emails that flirt with a 50% open rate...and I average one lost subscriber per week...
  • And that's just scratching the surface...

Click the button below to get started…

See you at the show…

Alexander "Anti-Meathead" Mullan

The EIFAQ

(The Email Imagery Frequently Asked Questions)

I've done my best to answer any and all questions you might have before investing in Email Imagery, but if anything is unclear, here's what I want you to do:

Email me directly at alexandermullan13@gmail.com

This is my personal email address, and I'll answer any and all questions you have about Email Imagery.

When does the course begin?

Email Imagery begins the first Monday AFTER you join.

So, if you purchase on Tuesday, we'll begin the following Monday. If you purchase on Sunday, you'll begin the following day.

You WILL receive instant access to The Email Imagery Tome (which is mandatory reading before starting the course work).

What if I have a small email list? Or none at all?

Aside from my belief that you should be building an email list, here's the truth about what I teach inside Email Imagery:

Becoming a more persuasive writer will translate to any medium you choose to apply it to (Facebook posts, webinars, Instagram captions, YouTube scripts…they all come from words).

No matter what medium you choose to tell your story through, you're going to be using words and images to share your message.

How is Email Imagery delivered?

Email Imagery is a 100% digital course.

**Our communication will be handled via email.

**Each week you'll receive a PDF with your mission for the week.

**Upon claiming your spot in EI, you'll receive an email explaining what happens next, what to expect, and access to The EI Lounge.

Does Email Imagery ONLY work for emails?

For what's at least the third time in this letter…Becoming a more persuasive writer will translate to any medium you choose to apply it to (Facebook posts, webinars, Instagram captions, YouTube scripts…they all come from words).

What makes Email Imagery different from every other copywriting course out there?

A few things:

I actually practice what I teach inside Email Imagery (IE. I'm not blowing steam out my ass, and selling it to you)

There are dozens of copywriting courses on the internet…but none that specialize solely in teaching you the persuasive power of imagery.

When you're ready, here's where to go next...

Click Here To Join Email Imagery

Copyright Alexander Mullan All rights reserved.